A woman wearing gyaru fashion.

What is Gyaru Style?

In the colorful tapestry of global fashion trends, there exists a style that transcends mere clothing choices—it embodies a spirit of rebellion and self-expression. Originating from a desire to challenge conventions and celebrate individuality, Gyaru fashion has carved its niche as a vibrant cultural phenomenon. From its humble beginnings to its modern interpretations, this blog explores the evolution of Gyaru, delving into its diverse styles and offering insights into how you can make it your own.

A woman sitting on a subway wearing gyaru fashion.

Origins of Gyaru Fashion

The term "Gyaru" is derived from the English word "gal," reflecting its roots in youth culture and its focus on femininity and individuality. In the 1970s, young Japanese women began adopting a more glamorous and rebellious style in contrast to traditional norms. This rebellion was a response to societal expectations, particularly regarding feminine roles and appearances.


By the 1990s, Gyaru fashion had gained significant popularity, fueled by magazines and media that celebrated its boldness. It became synonymous with conspicuous consumption and a rejection of conservative values, embracing exaggerated features such as heavily tanned skin, dramatic makeup, and extravagant clothing.

Key Elements of Gyaru Fashion

  • Makeup : Gyaru makeup is characterized by large, round eyes achieved through heavy eyeliner and false eyelashes. The skin is often bronzed or tanned, contrasting with light-colored lips and blush for a doll-like appearance.

  • Hair : Hair is a crucial element, often styled in voluminous curls or waves, sometimes with extensions or wigs to achieve exaggerated length and volume. Colors range from natural browns to bold shades like blonde or even pastels.

  • Clothing : Gyaru fashion is eclectic and diverse, but it often includes elements like mini skirts, platform shoes, and accessories such as large earrings and flashy jewelry. Brands like Liz Lisa, Cecil McBee, and MA*RS are popular choices for Gyaru clothing due to their cute and trendy designs.

  • Substyles : Over time, Gyaru has branched into various substyles like Hime Gyaru (princess style), Ganguro (extreme tanning and makeup), and Agejo (sexy and glamorous). Each substyle offers a unique take on Gyaru fashion, catering to different preferences and aesthetics.

Three women wearing gyaru fashion.

How to Dress Like a Gyaru

1. Master the Makeup : Start by focusing on Gyaru’s distinctive makeup style. Create large, expressive eyes with heavy eyeliner and false lashes. Use bronzer to achieve a sun-kissed complexion and opt for soft, light-colored lips to balance the look.


2. Transform Your Hair : Hair is a crucial element in Gyaru fashion. Choose voluminous curls or waves to add drama and femininity to your look. Consider using hair extensions or wigs for added length and volume. Accessorize with bows, headbands, or decorative clips to elevate your hairstyle.


3. Choose Playful Clothing : Embrace playful and eye-catching clothing choices that reflect Gyaru’s bold aesthetic. Opt for mini skirts, dresses with whimsical prints, or tops featuring ruffles and lace. Experiment with vibrant colors and patterns to express your unique style.


4. Accessorize with Confidence : Accessories are key to completing your Gyaru ensemble. Select oversized earrings, statement necklaces, and stackable bracelets to add personality and flair to your outfit. Don’t forget belts, hats, and bags to enhance your overall look.


6. Experiment and Have Fun : The essence of Gyaru fashion lies in experimentation and creativity. Don’t be afraid to mix and match different elements, try new makeup techniques, or explore unconventional styles. Let your outfit be a canvas for your creativity and self-expression.

A woman with gyaru styled nails.

Empowerment through Style

Gyaru fashion is more than just a style; it's a statement of empowerment and self-expression. Originating from a desire to challenge norms and embrace individuality, Gyaru continues to evolve and inspire new generations of fashion enthusiasts worldwide. Whether you're drawn to its extravagant makeup, playful clothing, or spirited accessories, Gyaru offers endless opportunities to explore and celebrate your unique sense of style. So dare to be bold, experiment freely, and let Gyaru fashion be your canvas for creativity!


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  • A woman wearing gyaru fashion.

    What is Gyaru Style?

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